We Don’t Buy Clicks.
We Buy Customers

Stop treating Google Ads like a slot machine. We engineer Data-Driven PPC Campaigns focused on one metric: Customer Acquisition Cost (CAC). If it doesn’t print profit, we kill it.

 

Why You Are
Burning Ad Budget.

Most businesses turn on Google Ads and watch their money vanish.

  • 🗑️ The “Broad Match” Trap: You are paying for irrelevant clicks (e.g., people searching for “free” or “cheap”) because your agency got lazy with keywords.
  • 🚫 The “Vanity” Metric: Getting 1,000 clicks means nothing if they bounce. We track Conversions, not traffic.
  • 🛑 The Broken Funnel: Sending paid traffic to your Homepage is lighting money on fire. We send traffic to dedicated Landing Pages designed to convert.

The Profit Engineering Framework

Successful campaigns aren’t creative accidents; they are mathematical certainties. We don’t launch ads and cross our fingers. We deploy a rigorous, data-backed PPC Management protocol designed to minimize risk, eliminate budget waste, and scale your Return on Ad Spend (ROAS) systematically.

 

Want to see how this framework applies to your business?
Request your Free AI SEO Audit today.

Phase 1: The Math (Unit Economics)

We don’t guess budgets; we reverse-engineer them.

Before launching, we analyze your profit margins to calculate your Break-Even ROAS (Return on Ad Spend) and maximum allowable Cost Per Acquisition.

We define exactly how much you can afford to pay for a lead while still protecting your bottom line.

Phase 2: The Setup (Tracking Architecture)

We don’t guess; we track. We implement Server-Side Tracking (GA4/GTM) to see exactly which keyword led to the sale.

  • Negative Keyword Mapping: We aggressively block “wasteful” terms to protect your budget.

  • Competitor Sniping: We bid on your competitor’s brand names to steal their ready-to-buy customers.

Phase 3: The Optimization (The Human Touch)

Algorithms are smart, but they lack context. We manually audit search terms weekly.

  • A/B Testing: We test 3 versions of every ad copy to find the winner.

  • Bid Management: We shift budget away from losers and double down on winners.

Powered by the Right Technology

We use a proven stack of enterprise SEO tools and AI-driven workflows to deliver precision, scale, and measurable results.

Google Search Ads

Google Search Ads: For capturing high-intent buyers searching for your solution right now.

Google Shopping Ads Logo

Google Shopping: For E-commerce brands that need to show the product price upfront.

Linkedin Ads Logo

LinkedIn Ads: For B2B campaigns targeting specific Job Titles and Companies (e.g., “CEOs of Solar Companies”)

Remarketing Logo

Remarketing: Chasing the 98% of visitors who left without buying until they convert.

FAQs About AI-Ready SEO

We get it — SEO has changed, and so have the questions. Here are clear answers to what businesses ask us most about AI-first search.

Q1. How do we appear in Google AI Overviews and Bing Copilot answers?

A: By practicing Answer Engine Optimization (AEO) — structuring content with entities, schema, and concise answer patterns. We focus on making your site the type of source AI trusts and cites.

Q2. How long does it take to see results?

A: Traditional rankings may improve in a few months, but AI Overview visibility depends on trust signals, authority, and entity recognition. Most clients see measurable movement in 3–6 months, with compounding gains over time.

Q3. Can anyone guarantee #1 rankings or AIO placement?

A: No. Search engines control rankings and citations. What we can guarantee is a future-proof strategy that maximizes your chances of being included — and the systems to measure it.

Q4. What happens in a zero-click world where users don’t visit my site?

A: Visibility still drives results. Even without clicks, being cited in AI Overviews or featured in Perspectives builds brand trust and drives direct searches, brand recall, and conversions later.

Q5. Do I need SEO if I already run paid ads?

A: Yes — ads stop when you stop paying. SEO builds long-term visibility, entity authority, and AI trust signals that ads can’t buy. The best results often come from SEO + ads working together.

Q6. How does AI-First SEO adapt for global markets like Australia, UAE, and the US?

A: We handle multi-market targeting with hreflang, region-specific content, and compliance with privacy laws (Australia APPs, UAE PDPL, GDPR/CCPA). This ensures your brand is visible and compliant everywhere you operate.

Q7. How do you measure success when there’s no click data from AI answers?

A: We track AIO citation share, branded search lift, Core Web Vitals performance, and conversions influenced by AI visibility. These metrics give you a clear ROI picture, even in a zero-click environment.

Q8. Will AI replace the need for human SEO experts?

A: No. AI can assist with research, drafting, and analysis, but it still relies on human expertise to provide context, originality, and strategy. At extendedIDEA, we combine AI-assisted workflows with human-in-the-loop editing to ensure accuracy, creativity, and compliance with search standards.

Ready to Win in the AI-First Search Era?

Search has changed. The question is — has your SEO?
At extendedIDEA, we help businesses thrive in a world of AI Overviews, zero-click searches, and entity-first optimization.

Stop guessing. Start leading.

Your Playbook for AI SEO